Brand

Logos, colours and rules

The mark is a percent sign built from blocks; the wordmark is one word with the boundary drawn as texture. Everything ships as outlined SVG — take what you need.

Never live font. The logo ships as outlined SVG; small sizes use pixel-snapped masters.

One colour. Ink on light, Paper on dark — the mark never wears an accent, except the live signal's corner module pulsing the accent colour when broadcasting.

One word. DiscountKit in prose; the drawn wordmark marks the boundary with texture instead of capitals.